Reckitt-Benckiser launches Britain's Greatest cross-brand promotion

Reckitt-Benckiser: multi-brand promotions to run throughout the year
Reckitt-Benckiser: multi-brand promotions to run throughout the year

Reckitt-Benckiser (RB) has launched a major cross-brand, multimillion-pound marketing campaign in the UK, uniting its brands under the banner of 'Britain's Greatest' to run throughout 2012.

The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang.

The advertising campaign was created by Euro RSCG with design by Live & Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported by consumer competitions across brands that also include Nurofen, Durex, and Clearasil.

The activity, which launched this month, features themed multi-brand promotions direct to consumer, starting with RB's portfolio of household products.

The first push on the campaign, which will run until spring, uses the strapline, "Britain's greatest clean up".

Read Marketing's exclusive interview with Reckitt Benckiser UK general manager, Alan Thompson, here. 

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes