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ITN lures FT.com’s media sales head as commercial chief

ITN New Media has poached Philippa Edward, FT.com’s head of media sales, to be its commercial director.

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LONDON (Brand Republic) - ITN New Media has poached Philippa Edward, FT.com’s head of media sales, to be its commercial director.

Edwards will take responsibility for ITN’s commercial interests across the company’s new-media platforms, including its website.

She is due to take up her position later this month. She replaces Owen Pringle, who is leaving ITN to take up a marketing position at BSkyB.

Before joining the FT, Edwards worked at Reuters as a sales manager and a global account manager.

ITN New Media’s managing director Garron Baines said, “Philippa joins ITN at a crucial stage in our ambition to build a direct ITN consumer brand by developing a family of channels targeted at the convergent media market.”



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