Buxton extends England cricket partnership

Buxton: extends its deal with the ECB for a further two years
Buxton: extends its deal with the ECB for a further two years

Nestlé Waters UK mineral water brand Buxton has extended its deal as official water supplier to the England cricket team until the end of the 2013 season.

Buxton, which first became an England and Wales Cricket Board (ECB) partner in 2008, has signed up for two more years as the supplier to the England men's and women's cricket teams for all home international matches.

The agreement includes access to England cricketers for promotional purposes, specific branding opportunities around England cricket teams, in-stadia advertising and a variety of rights across England's fan community, TwelfthMan.

Jenny Bond, head of marketing and channel and customer sales development at Nestlé Waters UK, said: "Like cricket, Buxton Natural Mineral Water is quintessentially British, and the sponsorship remains a fantastic opportunity to promote Buxton and drive sales for our retail partners."

The brand is currently using England batsman Alastair Cook as its brand ambassador, having struck a two-year agreement that started in early 2011.

Follow Daniel Farey-Jones on Twitter @danfareyjones


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