Zeebox rolls out click-to-buy function

Zeebox: now offers TV viewers a click-to-buy function
Zeebox: now offers TV viewers a click-to-buy function

Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.

Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand's own website.

The category of item the ad is promoting (such as song, product or travel service) will be shown through an icon on the click-to-buy button.

In addition to the clickable ads, brands can pay for targetable Zeebox ads to be shown alongside their TV commercials. Zeebox's ad sales were awarded to Sky Media as part of BSkyB's multimillion-pound deal with Zeebox.

Anthony Rose, chief technology officer, Zeebox, said that making TV ads clickable and interactive was the "holy grail" for TV advertisers. However, previous attempts had suffered from lack of web integration and an easy way to do it through a TV.

Rose said: "By moving this functionality to your smartphone or tablet, and delivering an experience that is synchronised to the show you're watching on TV, we think that Zeebox finally delivers on that magical click-to-buy promise."

In January, Sky signed a deal reportedly worth $15m (£9.8m) that included a 10% stake in Zeebox, the Sky Media ad sales agreement, and gave Sky the rights to incorporate Zeebox's IP into its own apps.

Follow Maisie McCabe on Twitter @MaisieMcCabe


0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?