Foster's hands Partridge a second series

Foster's: Partridge gets his second series
Foster's: Partridge gets his second series

Heineken UK is set to air a new series of Mid Morning Matters with Alan Partridge through its Foster's comedy website.

The brewer has confirmed that Baby Cow productions have been commissioned to produce a second series of the Foster's internet series, featuring Steve Coogan’s hapless broadcaster character.

The new series will return exclusively this summer to www.fostersfunny.co.uk. It follows collaborations with Vic and Bob’s Afternoon Delights and the Fast Show.

Foster’s brand director Gayle Harrison said the series "resonated exceptionally well with our target audience".

"The first series of Mid Morning Matters was a huge success, attracting over 3m hits and universal acclaim," she added.

Foster’s is a major sponsor of comedy in the UK with a sponsorship portfolio that includes the Foster’s Edinburgh Comedy Awards, the British Comedy Awards and Original Comedy programming on Channel 4.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?