Guinness eyes Guinness World Record for St Patrick's Day

Guinness: St Patrick's Day activity
Guinness: St Patrick's Day activity

Guinness is aiming to engage hundreds of thousands of consumers around the world by attempting to set a new Guinness World Record (GWR) title for 'The Friendliest Day of the Year' on St Patrick's Day.

To take part in setting this world record, fans of St Patrick’s Day and Guinness-drinkers will be able to make an online pledge via Facebook or www.guinness.com or join a St Patrick’s Day party to celebrate true Irish friendliness.

In order to successfully set the world record, on this year’s St Patrick’s Day (17 March), GWR adjudicators will be stationed at Guinness events around the globe to count the number of people celebrating this famous day, whilst verifying online pledges to assess whether St Patrick’s Day has achieved the records ‘Most pledges received for a campaign’ and ‘The Largest St Patrick’s Day Celebration’.

If successful, GWR will officially confirm that St Patrick’s Day is ‘The Friendliest Day of the Year’.

The collaboration between Guinness and GWR marks the first time they have worked together since GWR was sold by Guinness owner Diageo in 2001.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners