British utilities unprepared for online boom

British utilities are unprepared for the online boom, according to a report by PricewaterhouseCoopers.

LONDON (Brand Republic) - British utilities are unprepared for the online boom, according to a report by PricewaterhouseCoopers.

The report said that UK utilities could decline or disappear if they did not act. While 77% of companies questioned said online business was an important part of their strategy, 30% had not assigned board responsibilities for new media.

Utility companies expect 56% of their domestic customers and 76% of their business customers to access their services via the internet.



0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners