BP drops shield in favour of sun

BP launched its new logo today in a move which sees the end of the familiar green shield.

LONDON (Brand Republic) – BP launched its new logo today in a move which sees the end of the familiar green shield. The company’s new image -– a sun alongside the BP initials –- was developed with its environmental credentials in mind. It took a year for chairman John Browne to decide whether to axe the BP name altogether. The rebrand will cost the company £133m, spread out over two years as it revamps retail outlets all over the world.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners