Aviva hands consolidated digital account to Dare

Aviva: insurance brand's detector ad featuring Paul Whitehouse
Aviva: insurance brand's detector ad featuring Paul Whitehouse

Aviva has appointed Dare to handle its consolidated digital advertising account.

The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW.

Aviva previously worked with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue Isobar, before the financial services giant decided to consolidate into a single agency.

Dare will now handle Aviva's consolidated digital account, also covering social media across its life cover and direct services insurance portfolio.

Abbott Mead Vickers BBDO handles Aviva's advertising account, but is unaffected by the appointment.

Separately, Aviva's review of its global business-to-business advertising account is understood to be ongoing. The winning agency will be responsible for the division's press, online and outdoor advertising, and will focus mainly on business-to-business activity, targeting independent financial advisors.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners