AMV, Euro RSCG and W&K land D&AD Pencils

Alberto Culver VO5: Euro RSCG was awarded for ‘pageant’
Alberto Culver VO5: Euro RSCG was awarded for ‘pageant’

The UK agencies Abbott Mead Vickers BBDO, Euro RSCG London and Wieden & Kennedy London each scooped two yellow Pencils in the 2012 D&AD Awards.

UK agencies had a strong year, picking up 21 of the 66 yellow Pencils awarded.

For the first time, D&AD, celebrating its 50th anniversary, awarded yellow Pencils immediately after judging. Its prestigious black Pencils and a special white Pencil will be presented at its awards ceremony in September.

AMV landed pencils for its "living masterpiece" work for GE in the Brand Experience and Environments category, and for its "Dip Desperado" film for Doritos in Direction for Film Advertising.

Euro RSCG was awarded two Pencils for its "pageant" spot for Alberto Culver VO5 in the Direction for Film Advertising and Use of Music for Film Advertising categories.

W&K won two Pencils for its "bespoke album creation experience" for the band Kaiser Chiefs in the Integrated and Digital Solutions and Use of Social Media categories.

UK agencies landing a single Pencil included AKQA (Heineken), Bartle Bogle Hegarty (Barnardo's), CHI & Partners (TalkTalk), Iris (Heineken), Rainey Kelly Campbell Roalfe/Y&R (BBC) and TBWA\London (John Smith's).

BETC Euro RSCG's "the bear" for Canal+ was the most-awarded work, capturing four Pencils. JWT Shanghai landed three Pencils for its Samsonite activity.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners