Power 100: The UK's top marketers

Marc Mathieu: topped Power 100 ranking
Marc Mathieu: topped Power 100 ranking

Marketing unveils the definitive guide to the UK's most powerful marketers.

Unilever’s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing’s annual Power 100 ranking, sponsored by Engine.

Mathieu inspired the marketing community last October with his strategy urging a ‘more magic, less logic’  approach. The former Coca-Cola marketer called on  Unilever’s agencies to move away from numbers-led thinking, instead rewarding those prepared to take risks and support creative ideas.

Mathieu pipped Amanda Mackenzie, Aviva’s chief  marketing and communication officer, to top spot. Despite boardroom woes at the insurer, Mackenzie has continued to show her commitment to the broader marketing industry.

Marketing's annual Power 100 celebrates the marketers who have had the biggest impact over the past 12 months.

To open up the list, click the image below.

View Marketing's list or create and share your own 'best of the best' on Facebook and Twitter.

AUTOFEED INTERACTIVE SPECIAL
0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1