Rapier picks up NHS donor service DM work

NHSBT: recruiting Rapier to help boost donor numbers
NHSBT: recruiting Rapier to help boost donor numbers

The NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account.

The review in January was one of the last to be handled by COI before its closure at the end of March.

Rapier will take responsibilty for blood.co.uk and organdonation.nhs.uk, as well as eCRM, social media activity and a drive to boost blood supplies in the run-up to the Olympic Games.

NHSBT previously worked with TMW, which beat EHS Brann and Kitcatt Nohr Alexander Shaw in a 2009 pitch, on its direct marketing. Abbott Mead Vickers BBDO handles brand advertising.

Rapier's appointment follows a boost in NHSBT's marketing activity. Last month, the service launched a radio and online appeal to Londoners in a bid to boost blood stock levels by 30 per cent by the start of the Olympics in July, as an increase in international visitors can put a strain on resources.

NHSBT has also launched a Facebook campaign to boost the number of people on the NHS Organ Donor Register. A health and wellbeing button on the social network can be clicked to indicate an intention to become an organ donor while sharing the information with family and friends.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?