VIDEO: Samsung marketer outlines Hope Relay goals

Samsung ambassador TV chef Jamie Oliver and champion track cyclist Victoria Pendleton
Samsung ambassador TV chef Jamie Oliver and champion track cyclist Victoria Pendleton

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.

Samsung will donate £1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run-up to the Olympics.

On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie Oliver and World and Olympic champion cyclist Victoria Pendleton, encouraged people to get involved.

Oliver and Pendleton unveiled a giant 'Samsung Wall of Hope' – a structure spelling out the words "Samsung Hope Relay" – and were the first to grab a pair of trainers and lead a mile-long walk along the track overlooking the Thames.

Participants can log their progress on the free-to-download Samsung Hope Relay app. This also allows them to create their own avatar, which can appear in Samsung ads, by snapping a headshot of themselves and placing them on one of the athletic bodies featured.

Video produced by Georgina Brazier.

Follow the producer team on Twitter: @BRproducers

 

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners