Aurasma head Martina King departs amid HP turmoil
Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.
Aurasma: Back to the Future app created for Universal Pictures UK
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011.
According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett-Packard in October.
The entire Autonomy management board have also allegedly resigned including: Nicole Eagan, chief marketing officer; Pete Menell, CTO; Andy Kanter,COO; Steve Chamberlain, CFO; and Sushovan Hussein, president.
Autonomy declined to comment.
This week it also emerged Autonomy founder and chief executive Mike Lynch was leaving the company after HP confirmed it would be cutting 27,000 jobs.
Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising and is also being adopted by brands for initiative including virtual window shopping.
Tesco is running virtual window shopping in three of its central London stores to sell F&F clothes, which have no physical presence in the stores due to lack of space.
Follow Matthew Chapman at @mattchapmanUK
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Publishing Communications Manager - Job-share,3 days a week Stopgap £30000 - £33000 per annum, London
- Mid level and Senior Digital Project Managers Zebra People £30000 - £50000 per annum + great benefits, East London
- Visual Merchandising Project Manager - Luxury CG Jarlett de Grouchy £35000 per annum + bonus + benefits, Wimbledon
- Case Manager/Administrator - Pensions Regan & Dean Recruitment Limited £25000 - £30000 per annum + excellent bens, London
- Interim Brand Manager Better Placed Recruitment £30000 - £40000 per annum, North West England