Cannes 2012: Sorrell prepares to debate the importance of live events

Sir Martin Sorrell, chief executive of WPP, will be joined by Lord Sebastian Coe and Brazilian footballer Ronaldo on stage at Cannes Lions tomorrow for his annual debate, which this year focuses on the importance of live events.

In an insight into what will be setting Twitter alight and making industry headlines tomorrow, Sorrell provides a brief overview of some of the key topics on the agenda in the quadrennial year of 2012, when Lord Coe and the UK host the Olympics

The power of traditional linear television is set to be underlined, as event TV once again reasserts itself over its time-shifted, or personalised viewing schedules.

Sorrell said: "Paradoxically, post-Lehman, we thought TV might subside in importance, but this will be the importance of old screens and new screens in terms of live events.

"We’ll talk about there was a tender by agencies to buy the Olympics. We’ll talk about politics and sport, we’ll talk about sponsorship, we’ll talk about the scale of the audiences, and why there is more money chasing fewer of these events.

"We’re talking about the two most powerful sporting events on the planet and why they are important, and how they are going to change in the digital environment."

Part 1: Sorrell prepares to debate the importance of live events
Part 2: Sorrell calls WPP leaders underpaid
Part 2: Sorrell confident of 4% ad growth in 2012 but "worried" about 2013

Follow Arif Durrani on Twitter: DurraniMix / follow Sarah Johnson on Twitter: @BRProducers

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners