Additional Information


Content

Live stream: Screen Life - the view from the sofa

Brand Republic streams television marketing body Thinkbox's 'Screen Life' event live today (Thursday 28 June) from 9.30am-1pm.

Share this article

 

Open in pop-up window

Agenda

9.30 - 9.40: Introduction

Lindsey Clay, Managing Director of Thinkbox, will introduce the morning and give us an update on the critical stats and facts on TV today.

9.40 - 10.00: Setting the scene for the screen

Neil Mortensen, Research and Planning Director of Thinkbox, will tell us why this timely analysis was commissioned.

10.00 – 11.00: Part 1: Motivations, mechanics & behaviours

Rob Ellis and Dr Ali Goode of COG Research, will discuss the key questions that drove the research and how they were addressed. They will share some of the main themes and findings to emerge from the study.

11.00 – 11.30: Break

11.30- 12.30: Part 2: Here comes the science…

Dr. Ali Goode and Rob Ellis will take us through the results from the lab test, focussing on the relationship between presence and receptiveness and what this means for multi-screening and television as a whole.

12.30 - 12.45: Panel session

Here’s your chance to ask the experts any questions you have from what you’ve heard during the morning. Panel includes: Rob Ellis, Dr Ali Goode, Neil Mortensen and Philip Watson of COG Research. Chaired by Lindsey Clay.

12.45 – 1pm: Next steps

Lindsey Clay will summarise the main themes from the study and talk us through what research findings mean for advertisers and agencies.

1pm Event close

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^