Replenish picks 18 Feet for UK roll-out

Replenish: 18 Feet & Rising will handle UK launch campaign
Replenish: 18 Feet & Rising will handle UK launch campaign

18 Feet & Rising has been appointed to create the launch campaign for the new cleaning product Replenish without a pitch.

Replenish, a multi-surface household cleaner from the US, aims to help consumers cut their carbon footprint. The product is now launching in the UK and is being stocked exclusively by Tesco.

The campaign will launch through digital and social channels initially, with above-the-line work planned for September. The work will highlight the brand's goal of eliminating one billion bottles from landfills.

Replenish cleaner consists of a reusable, recyclable bottle with a small refill container that attaches to it, to which the user adds water before use.

The cleaning product, which launched in the US last year, is made from natural, sustainable ingredients that are non-toxic, biodegradable and pH-neutral.

The company has patented its reusable concentrate mixing and delivery system.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?