The7stars lands media for white goods brand Servis

Servis: appoints The7stars to its media business
Servis: appoints The7stars to its media business

The7stars has been appointed to handle the media planning and buying account for white goods manufacturer Servis, which is set to relaunch in the UK next year.

The agency was appointed without a pitch and there was no incumbent on the account.

Servis was recently acquired by Turkish manufacturer Vestel and will be relaunched in January 2013, with a planned £1.5m per-year media budget.

This year it will run a digital campaign targeted at people looking to replace their washing machines, and a print campaign for its retro fridge freezers, with creative by Brocklebank Penn.

Simon Hedges, category manager for Servis, said: "The7stars answered our brief perfectly and the targeted media campaign around our relaunch and new products will really put us in the forefront of consumers' minds.

Follow Daniel Farey-Jones on Twitter @danfareyjones

 


0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners