LG seeks shop for social campaign

LG: in talks with agencies
LG: in talks with agencies

LG Electronics is searching for an agency to handle a social media campaign.

The company has been in direct contact with ad agencies to invite them to pitch for the business.

ICrossing was appointed as LG's global digital agency of record in June last year, taking responsibility for the brand's overall digital strategy, media, creative and the development of search, social and mobile programmes.

Recently, LG switched the focus of its home entertainment division towards an early adopter audience to reflect a change in the design of its 3D televisions.

LG launched a 3D cinema campaign in May targeting what it describes as "uncompromising seekers" who place more emphasis on special features and design than on price.

At the time, George Mead, the head of consumer marketing for home entertainment at LG, said: "There's confusion in terms of what smart TV and 3D give to consumers."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners