Guardian News & Media seeks digital shop for Soulmates dating site

Soulmates: search for first dedicated digital agency
Soulmates: search for first dedicated digital agency

Guardian News & Media is talking to agencies about the digital account for its Soulmates dating website.

The review is being handled directly by GNM's marketing department, which is looking to hire the first dedicated digital agency for the Soulmates brand.

Last year, Soulmates was supported by a print and online advertising campaign by Forty6 Design. The ads included illustrations by Zara Picken, with quotes from people featured on the site revealing what they were looking for in a relationship.

The review will not impact on GNM's relationship with Glue Isobar, which works as the lead agency on the publisher's digital creative business.

A GNM spokeswoman said: "We are currently in the process of evaluating how we position the Guardian Soulmates brand in the digital space, and are assessing what agency support will be required to grow the Soulmates business."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners