launches festival delivery service

Very: brand ambassadors Fearne Cotton and Holly Willoughby
Very: brand ambassadors Fearne Cotton and Holly Willoughby has unveiled a festival delivery service, which will deliver orders within an hour to a tent at the V Festival in Chelmsford. is the official fashion partner of Virgin Media's V Festival, which takes place between August 18 and August 19.

The online retailer is now bringing its free Collect+ delivery service to festival goers in the fields of the festival's Chelmsford site.

Revellers will be able to buy items from the Festival Favourites collection, which includes items such as deckchairs and wellies, from a dedicated website.

Orders from this site will be delivered within the hour to a branded tent. Alternatively, customers can order from the website, which promises to deliver items the next day., which is owned by Shop Direct, is claiming to be the first brand to launch a delivery service of this ilk. is not identifying financial targets for the venture.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Being Human

Whoops Adblockalypse

Huddle 2015 - as it happened