Additional Information


Content

O&M scoops $25m Goldman Sachs global account

US banking giant Goldman Sachs has awarded its $25m brand and global advertising account to Ogilvy & Mather, despite the agency not being shortlisted.

Share this article

LONDON (Brand Republic) – US banking giant Goldman Sachs has awarded its $25m brand and global advertising account to Ogilvy & Mather, despite the agency not being shortlisted.

The shortlisted agencies were D’Arcy Masius Benton & Bowles and Mullen, after Goldman Sachs began shopping for a new agency in April.

The decision on the account was delayed since early July, as executives at Ogilvy parent WPP Group thrashed out a deal with their counterparts at Goldman Sachs. O&M co-president Bill Gray confirmed the agency did not go through the normal pitch process.

David May, Goldman Sachs vice-president of global marketing, said, “Ogilvy has a global presence and perspective, and we felt they were ideally suited to help us develop a global brand strategy and create the kind of advertising which will support the Goldman Sachs brand worldwide.”

Neither company would comment on whether O&M’s American Express account would conflict with its deal with Goldman Sachs.



More about

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^