Wonderbra hires social media agency

Wonderbra: launched its ecommerce site in April
Wonderbra: launched its ecommerce site in April

Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online.

Unity won the business following a competitive pitch against undisclosed agencies. It is not known if the incumbent on the account, Return on Digital, repitched for the business.

The agency has been tasked with growing Wonderbra's presence online and increasing its relevance among its target audience.

It will be creating the social media component of a brand campaign due to launch later this year and will be in charge of driving traffic to Wonderbra's newly launched ecommerce site.

The appointment does not affect Iris PR, which holds Wonderbra UK's PR business.

Wonderbra's marketing is largely PR and digitally led. In December last year, the brand staged a bungee jump outside Battersea Power Station to promote its Ultimate Plunge Bra.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1