M&C Saatchi and Walker Media land Viking briefs

Viking River Cruises: hands creative and media accounts to M&C Saatchi and Walker Media respectively
Viking River Cruises: hands creative and media accounts to M&C Saatchi and Walker Media respectively

Viking River Cruises has appointed M&C Saatchi and Walker Media to its UK and US advertising and media accounts respectively.

It is understood that M&C Saatchi and Walker Media will work on a campaign using TV, press and digital media.

Viking is believed to have spent around £4.5 million on above-the-line UK media over the past 12 months, but it is expected to boost this figure.

Walker Media has partnered with the US shop Horizon Media for planning and buying in the US.

In the past, the bulk of Viking's spend was focused on direct marketing and press advertising, but it is understood that the brand is looking to boost its position through a TV brand campaign.

In July last year, Viking appointed All Response Media to handle a DRTV project.

Viking claims to be the largest operator of river-based cruise ships in the world, which travel along the waterways of Europe and China.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway