Jack Wills seeks shop for creative account

Jack Wills: previous marketing has been pulled by the ASA
Jack Wills: previous marketing has been pulled by the ASA

Jack Wills, the clothing brand, is on the hunt for an advertising agency as it moves to ramp up its marketing efforts.

The brand, which has not engaged in mainstream advertising, has been in touch with agencies directly to invite them to pitch for communication projects.

Jack Wills, which focuses on clothing for university students, has used risque marketing in the past.

Last year, it was forced by the Advertising Standards Authority to pull a number of pages in its catalogue for "offensive nudity". The ads were carried in Jack Wills' 2011 Spring Term Handbook, produced in-house, featuring pictures of young people in a state of undress.

Nineteen people complained to the ASA, claiming the ads were not appropriate in a publication that could be viewed by teenagers.

In 2009, a promotional image of a partially dressed woman in a catalogue for Jack Wills escaped a ban by the ASA.

The brand was founded in 1999 by Peter Williams and Robert Shaw, and was named after Williams' grandfather Jack Williams. It launched Aubin & Wills in 2008, which is aimed at customers aged over 25.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners