Twinings marketing chief departs

Twinings: marketing director Sean Summers leaving
Twinings: marketing director Sean Summers leaving

Tea brand Twinings is to part ways with its marketing director, Sean Summers, who is moving to Argentina to head ecommerce business MercadoLibre.

Summers joined Twinings as its UK marketing director two years ago, after spending more than a decade in a variety of roles at PepsiCo.

His most recent position had been that of UK marketing director for Quaker and Tropicana. During his time at Twinings he oversaw the launch of its animated ‘Gets you back to you’ campaign.

Summers, who is from Argentina, will take up the general management role of vice-president of Mercado-Libre’s marketplace business.

The brand is part-owned by eBay and works in a similar way to the ecommerce auction business. It is the number one ecommerce site in Latin America.

Summer leaves Twinings this week. The company is expected to announce a replacement this month.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners