Center Parcs picks 18 Feet for ad brief

Center Parcs: repositioning brand
Center Parcs: repositioning brand

Center Parcs, which spends £5 million on advertising, has appointed 18 Feet & Rising to handle a brand repositioning brief.

18 Feet & Rising, which won the business after a pitch that was handled by Oystercatchers, will be tasked with repositioning the holiday resort brand ahead of a potential ad campaign next year.

The repositioning comes as the brand prepares to open its £250 million resort in Warren Wood, Bedfordshire in 2014.

Center Parcs has previously worked with Beattie McGuinness Bungay, which won the business in 2010.

BMB created TV work showing families taking part in outdoor activities. One spot, which featured on-screen copy that read "4 night breaks from £249 for 4 people", was banned by the Advertising Standards Authority after a viewer argued that it was not clear the holiday had to be taken in January.

McCann Erickson Manchester held the Center Parcs account before BMB.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky