AIS scoops Vodafone loyalty marketing brief

Vodafone: wants activity for VIP programme before Christmas
Vodafone: wants activity for VIP programme before Christmas

Archibald Ingall Stretton has landed Vodafone's loyalty marketing business as the brand looks to launch a burst of activity ahead of Christmas.

The agency, which has experience of the mobile category through its former client O2, picked up the account without a pitch. It is expected to work on Vodafone VIP, which rewards customers with tickets to sporting, music and fashion events.

The win goes some way to making up for AIS's loss in November last year of the O2 account, which moved to Lida.

The loyalty marketing review was overseen by Vodafone's director of brand marketing, Danielle Crook.

In the past, Vodafone has focused on promoting the VIP programme through retail advertising, which is handled by The Marketing Store.

It will now aim to reposition the scheme predominately through digital activity in the run-up to Christmas.

G2 Joshua continues to handle the rest of Vodafone's direct marketing business, while Rainey Kelly Campbell Roalfe/Y&R oversees its advertising work.

Last month, Vodafone UK called a review of its estimated £10 million digital advertising operations.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1