Richard Desmond ups Daily Star Sunday cover price again

Richard Desmond: raises the cover price of the Daily Star Sunday to 90p
Richard Desmond: raises the cover price of the Daily Star Sunday to 90p

Richard Desmond is raising the cover price of the Daily Star Sunday for the second time in four months, from 80p to 90p, making it 40p more expensive than the Sun on Sunday.

The price increase will take effect this Sunday, 7 October. It follows the title's cover price increase in July, from 50p to 80p.

News International has said the Sun on Sunday will continue to be priced at 50p until the end of the year.

The Sunday Mirror, meanwhile, is priced at £1.

Desmond's move comes as he battles to safeguard Daily Star Sunday readers against Rupert Murdoch's marketing-leading Sun on Sunday.

The Daily Star Sunday reported an average audited circulation figure of 439.621 in August, compared to 744,981 a year ago.

The Sun on Sunday reported an average circulation of 2,133,616 in August, while the Sunday Mirror reported a circulation of 1,101,206.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?