The Corner picks up Caterpillar mobile brief

Caterpillar: hired The Corner
Caterpillar: hired The Corner

The Corner has been hired by the Bullitt Group to launch its range of Caterpillar mobile phones globally, after a pitch.

The agency will create a campaign to launch the Cat-branded phones in a multi-million-pound marketing push.

Bullitt has the worldwide licence to design, develop, manufacture and distribute the Cat phone range, which includes the B10 smartphone.

Richard Wharton, the chief executive of Bullitt, said the group is committed to defining the Cat brand, which he describes as a "grey man" in the category, to a new audience internationally and to communicating the brand's proposition.

He added: "There is several million allocated in budget through to the end of 2013 and this spend will be closely measured against a challenging series of objectives. The Corner demonstrated that they shared our strategic ambition and vision."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes