Engine nets Amira launch campaign

Amira: multimillion-pound launch campaign will break in early 2013
Amira: multimillion-pound launch campaign will break in early 2013

Amira Group, India's largest privately owned rice company, has appointed Engine to handle a multi-million-pound campaign to launch the brand in the UK.

Engine won the business after a pitch. Partners Andrews Aldridge will lead the account, working alongside its sister Engine shops Engine Strategy and Mischief.

The campaign, which will break at the beginning of 2013, is likely to include TV, press, online, PR, social media and in-store work.

Amira, which is set to rival brands such as Tilda, will introduce a range of premium products that will be sold in major UK retailers.

The UK launch comes as the company looks to extend its presence from 25 markets, including the US, South Africa and Singapore, to 50 in the next five years.

Rob Mesure, the president of Amira in Europe, said: "Engine match the aspiration of the Amira Group and we are proud to welcome their expertise and commitment."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Promotions & Partnerships Manager £40k + excellent benefits package Chessington World of Adventures, Chessington, London (Greater)
  • Brand Manager Competitive salary + excellent benefits package Chessington World of Adventures, Chessington, London (Greater)
  • Senior Creative £70000 - £80000 per annum Major Players, London

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1