Sony Mobile launches Photohopping Instragram app

Photohopping: Instagram app by Sony
Photohopping: Instagram app by Sony

Sony Mobile has launched the PhotoHopping Instagram app for its Xperia devices, which enables users to create a personalised photo tour, based on their interests.

The app, created by LBi, is built on to Instragram’s API and allows its users to create music videos using photographs from the app from different cities around the world. The app is free to download.

The videos are set to the Crystal Fighters track 'Follow', which also features in Sony Mobile's advertising campaign.

Users can select a wide range of themes for the video, including football, skateboarding, karaoke, university, zoos, and moustaches. For example, users can create a surfing experience in Rio, or fashion in Milan.

Sony Mobile recently launched a worldwide TV push that introduced the 'One-touch Sharing' campaign.

This week it rolled out the next stage in the campaign, which included DubStep producer Benga doing a remix of the 'Follow' track. It also partnered with Shazam to enable users watching the TV ad to be able to download the track for free if they used the app when viewing it.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners