My Wardrobe to ditch menswear offering

My Wardrobe.com: reported to be dropping its menswear offering
My Wardrobe.com: reported to be dropping its menswear offering

Online retailer My Wardrobe.com is reportedly ditching its menswear offering next year as part of plans to focus on its international expansion.

Menswear brands are being contacted to explain the shift in strategy that will be rolled out from spring of next year, according to Drapers.

The menswear brands currently sold by My Wardrobe include Barbour, Belstaff and Folk.

It is understood the five-strong menswear team, which is headed by buying manager Lee Douros, will leave My Wardrobe over the next three to four months.

The news of My Wardrobe dropping its menswear offering to focus on expansion into Germany and the US comes as British fashion retailer Jack Wills drops its Aubin & Wills sister brand in order to invest in growing its business overseas.

David Worby, chief executive at My Wardrobe, said the retailer would now focus on its heartland womenswear ranges, because they were the areas that would make a difference to the business.

British retail brands are increasingly seeking to grow sales in online markets to offset slow growth in Britain.

Asos recently saw sales rise 38% to £538m for its financial year, with UK sales up 10% to £205m and international sales rocketing 64% to £333m.


0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners