Microsoft's ad connectivity 'changes the game', says Coplin

VIDEO: Following the launch of Windows 8 and the re-branding of Microsoft, Dave Coplin, chief envisioning officer of its UK business said "for the first time, we're seeing the breadth of Microsoft really come to bear".

Speaking at the IAB Engage conference last week, Coplin conceeded the brand can sometimes look to be struggling to catch up in sectors dominated by Apple, Google and Facebook.

Coplin said: "I get that people think about Microsoft and they think about Office - they don't think about consumer services."

The joining of Microsoft's work in enterprise and consumer products and services "changes the game" for brands, advertisers and consumers, he added.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?