Antidote wins £7m Hastings Direct job

Hastings Direct: hands £7m ad account to Antidote
Hastings Direct: hands £7m ad account to Antidote

Hastings Direct, the insurance company, has appointed Antidote to handle its £7 million advertising account.

The agency won the business after a three-way pitch against St Luke's and Johnny Fearless. The review, which began in August, was handled by Creativebrief.

The appointment comes as the brand looks to build its profile after a four-year TV advertising hiatus. It had preferred instead to concentrate on developing its business through aggregators.

Hastings Direct's last TV campaign launched in 2008 and was created by the integrated agency Story. The ad included a cartoon knight and its brand mascot, Harry. It featured the strapline: "Do your thing."

Hastings Direct currently works with Rapp on its media planning and buying, as well as some direct marketing projects. That relationship is unaffected by the review. Hastings has also previously worked with MediaVest Manchester on SEO.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners