Barclaycard creates magical toyshop to push payment technology

Barclaycard: James Corden provides the voice for ad character Mr. B
Barclaycard: James Corden provides the voice for ad character Mr. B

Barclaycard is rolling out its biggest ad campaign in almost three years, as part of its plans to use Christmas to encourage adoption of its contactless and mobile-payment technology.

The brand will launch its ‘Making Christmas easier’ campaign, created by Bartle Bogle Hegarty, on Sunday (11 November), with a 90-second TV ad  during ITV1’s The X Factor.

The spot shows a father taking a lift to a department-store floor populated by living toys. It ends with the man using his mobile to pay for the ‘ideal’ toy gift. Actor James Corden provides the voice of Mr B the monkey, who acts as the man’s guide through the toy shop.

Viewers can interact by using the Shazam app to tag the ad as it airs. This will allow them to enter a competition to win prizes. Barclaycard will give £5 to Great Ormond Street Hospital for each prize won.

Barclaycard is also releasing an augmented reality (AR) game as part of the campaign. Available as a free download, Toys Unleashed features characters from the ad, which users can ‘play with’ on the palm of their hand.

Barclaycard launched its ‘Easier’ brand proposition one year ago, with a series of print and online ads using straplines such as ‘Getting it home is ne-ver easy. Paying for it quickly is.’

The brand last launched a major above-the-line campaign in early 2010, with a TV ad depicting a man riding a roller coaster to work.

It followed Barclaycard’s popular ‘Waterslide’ campaign in 2008. This included a racing-game app that went on to become the most-downloaded free, branded iPhone app to date.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1