Power 100 Next Generation: Jayme Goldstein, product marketing manager, consumer marketing at Google

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Brand passion: ‘I didn't want to work in marketing or advertising to just flog crap at people, so I feel very fortunate to work at a company whose mission I believe in and where we’re given the freedom to do what we think is right.’

Success beyond years and peers: Launching Chrome Web Lab. ‘Turning an idea of that magnitude and complexity into a real thing required love, skill and graft.’

Advice to even younger self: ‘There was a saying at Glue, which I really liked: "We make banners not babies". Love what you do and work hard but always remember there are more important things in life.’

Marketing trend to watch: ‘3D printing. When the technology matures it's going to change the world. It's not a marketing trend per se, but it will totally up-end how certain products are marketed.’

Background: He was lured by the appeal of creativity as a job and also heard there were some cool parties.

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