UKTV's Gold kicks off experiential campaign

Gold: UKTV channel offers prizes of  branded  jumpers in promotional campaign
Gold: UKTV channel offers prizes of branded jumpers in promotional campaign

Gold, the UKTV comedy channel, is kicking off a three-month experiential campaign to increase engagement with the channel and promote its winter season of programming.

The experiential campaign starts at The Bullring shopping centre in Birmingham today where Initials Marketing has created area for people to watch short clips from Gold TV shows while relaxing with a cup of tea.

During the three months the "tea shop" will visit Cabot Circus in Bristol, Meadowhall in Sheffield, the Trafford Centre in Manchester, Westfield Derby and Westfield London.

The campaign will use different themes including Gold commissions such as 'Bring Me Morecambe and Wise' and 'Yes, Prime Minister', as well as its '25 Days of Christmas' campaign. At each venue people will be encouraged to text the word "Gold" to the campaign shortcode, tweet #GoldWinterWarmers or visit Gold’s Facebook page to get a Gold-branded knitted phone cosy.

Everyone who texts, Tweets or interacts on Facebook will be entered into a free prize draw and could win one of 250 knitted jumpers.

Hik Sasaki, senior marketing manager for Gold, said: "Many consumers think of Gold as a repeats channel as its current association is with older content. But in fact, Gold is now creating more of its own exclusive shows than ever before.

"This winter Gold is bringing back some of Britain’s best classic comedies combined with a selection of exciting new commissions, so raising awareness for the shows is essential."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky