Vodafone pushes Red Hot renting service with Yoda

Vodafone: Yoda returns to promote Red Hot
Vodafone: Yoda returns to promote Red Hot

Vodafone has launched a multi-million pound campaign that features Yoda teaching a man how to be patient, as part of an ad pushing the brand's new leasing service.

Creative features a man rushing in to his flat in order to open a new phone he has just picked up as part of Vodafone’s new Red Hot leasing service.

RKCR/Y&R created the humorous TV ad, which is voiced by Tom Kane and launches today as part of an integrated campaign that will also feature large-scale press activity.

OMD is handling the media planning and buying, while Steve Reeves directed the ad with Lucasfilm’s Industrial Light & Magic (ILM) producing.

Mark Howe, head of post-pay at Vodafone, said: "For some people, being up to date with the latest new tech is a big part of who they are, but the tech comes with quite a large price tag attached to it and many people take 24-month price plans to spread their expenditure out.

"On the flip side, the speed of development in the smartphone space is such that some people feel their phone is effectively old tech with a large chunk of their contract still remaining."

Vodafone’s Red Hot service will offer a 16GB iPhone 5 with unlimited calls and texts, 2GB monthly internet and insurance for £59 a month, which Vodafone claims is a saving of £200 compared to one of its 12-month plans.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1