RKCR/Y&R entices tech start-ups into collaborative project

Ben Kay: chief executive of RKCR/Y&R
Ben Kay: chief executive of RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has invited three digital and tech start-ups to take up temporary residence in the agency in return for collaboration on projects across the agency's accounts.

The agency describes the project, dubbed Spark Plug, as a value-exchange initiative. It plans for the three start-ups to stay for a fixed term of around six months, before the opportunity gets opened up to other start-ups.

The three start-ups are Crane.tv, an online video magazine for contemporary culture whose commercial arm, Cult, specialises in branded entertainment and editorially driven marketing; Evrythng, a software company that allows products to become "smart" by connecting them to the internet, and wireWAX, a video tool that lets users and content-owners add motion-tracking hotspots or tags to people and objects to create their own interactive experiences.

Ben Kay, chief executive of RKCR/Y&R, said: "Spark Plug is an initiative to support exciting digital entrepreneurship, but it isn't just altruism – it will allow us to broaden our skills and knowledge, explore exciting and innovative technologies, and create new, brilliant and diverse solutions for our clients."

Last month, the agency reorganised its senior management team in a move that saw Alison Hoad, joint chief executive with Ben Kay, return to her previous role of vice-chairman.

Kay, who is now the sole chief executive, was appointed to his role alongside Hoad in September last year, following the departure of Richard Exon. 

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1