Coutts selects CHI for global ad brief

Coutts: hands account to CHI & Partners
Coutts: hands account to CHI & Partners

Coutts, the private banking house, has awarded CHI & Partners its global ad account.

CHI, a roster agency of the bank’s owner, the Royal Bank of Scotland Group, won the business after a pitch.

It will create a press and poster campaign to run across markets including the UK, Russia, Hong Kong, Singapore and the Middle East.

The bank has recently dropped the RBS prefix in markets outside the UK and now operates solely under the Coutts name.

In the UK, the advertising will aim to present a new, more dynamic face for the 320-year-old bank.

In the past, Coutts has worked with M&C Saatchi, which was appointed in 2001 to revamp the bank’s image. The agency created what was billed as Coutts’ first-ever advertising campaign.

The bank scaled down its presence overseas last year and is now bolstering its core businesses in the UK, the Middle East, Asia, Switzerland and Eastern Europe.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1