Agencies vie for mobile payments task

Mobile payments: selected agency will work on awareness brief
Mobile payments: selected agency will work on awareness brief

The Payments Council, the payment services body run by high-street banks and supported by the Government, is looking for an agency to handle a brief promoting mobile payments.

It has issued an initial RFI to agencies ahead of a campaign to raise awareness of mobile payments and how the system works. The campaign is expected to launch next year.

The Payments Council has already started work on a central database that links mobile phone numbers to account details. This will open up the possibility of making and receiving payments using a mobile phone without having to use account details. The database will be available to UK banks and building societies before the end of 2012. Customers will register for the service through their banks.

Mobile payments is a key plank of the Payments Council’s remit of ensuring that UK payment systems and services meet the needs of banks, users and the wider economy.

A spokeswoman said that the review was still in the early stages and that no budget or date had been set for its launch.

Last month, the Payments Council hired Partners Andrews Aldridge to promote the benefits of switching bank accounts.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1