RKCR/Y&R captures Mecca Bingo brief

Mecca Bingo: appoints RKCR/Y&R
Mecca Bingo: appoints RKCR/Y&R

Mecca Bingo has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £2 million advertising business.

The gaming brand, which is owned by Rank Group, has not previously used a retained agency, but has worked with shops on an ad hoc basis.

RKCR/Y&R will be responsible for helping to integrate the brand’s messaging and strategy across retail, online and mobile.

James Condon, the brand marketing director at Mecca, said: "We are delighted to be working with RKCR/Y&R at this exciting time in our brand development and were impressed with their creativity and strategic thinking. The team at RKCR/Y&R will help us take our business to the next level as we create one integrated brand across retail, online and mobile."

Ben Kay, the chief executive of RKCR/Y&R, said: "We are thrilled that Mecca will be joining our stable of great British brands and look forward to making it shine even more brightly."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners