Coral attempts to stand out in football betting ad fray

Bookmaker Coral is to debut a TV ad featuring a football 'evolving' as it attempts to push its new mobile offering in the crowded sports betting market.

The ad is the first created by DLKW, which Coral appointed as its advertising agency in June.

It is intended to be different from other bookmakers’ creative ploys, for example Ladbrokes’ excitable Italian football commentator and Bet365’s Ray Winstone-fronted ads.

It begins with a 1930s football flying through the air. The football sheds its 1930s covering to reveal a 1950s style, then a 1970s and finally a modern-day look.

Matt Prevost, marketing director at Coral Interactive, said: "The ads convey the simple message that we’re evolving and in doing so we are raising our game."

The ad will debut on Sky Sports tomorrow (1 December) before the lunchtime West Ham vs Chelsea game.

Coral is the UK's third-largest retail bookmaker with a 20 per cent market share.
0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners