MEC Manchester has won the UK TV media planning and buying of the used car business, webuyanycar.com, estimated to be worth £5m, after a competitive pitch.
MEC Manchester was already incumbent on the digital display and radio side of Webuyanycar.com's account and has now added the TV account to its roster.
The incumbent agency, All Response Media, declined to re-pitch for the business.
It is believed that webuyanycar.com’s advertising is handled by an agency called Driven and will be unaffected by the media review.
MEC declined to comment at the time of publication.Follow @nickbatten2
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