Most read news in advertising, marketing, media and PR (2 - 8 Dec 2012)

Starbuck: moves to quell tax criticism
Starbuck: moves to quell tax criticism

Missed some key industry developments? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Sir Martin Sorrell's media powerhouse, GroupM, became the latest group to downgrade its global ad forecast for 2013, from 5.3% foreseen in June, to 4.5%, citing "continued sluggishness in the US and European economies". (Campaign, Monday 3 December)

Marmite unveiled a digital interactive bus shelter where visitors can take pictures of themselves to upload onto a screen on London's Oxford Street, as part of its Christmas lights campaign. (Campaign, Tuesday 4 December)

MasterCard UK appointed Kedesh Mather from Samsung as senior PR manager. (PRWeek, Tuesday 4 December)

Men's magazine FHM sparked a wave of protest on Twitter after running a feature referring to a woman as a "girlfriend/mother/victim", prompting accusations of "normalising" violence against women. (Marketing, Tuesday 4 December)

Virgin Media said it was seeking to "reinvent" its retail strategy with a flagship store that will push its "next-generation" services. (Marketing, Wednesday 5 December)

Tesco handed Matt Atkinson the responsibilities of CMO Tim Mason, who left the company amid a strategic review of Fresh & Easy, the chain's attempt to break into the US. (Marketing, Wednesday 5 December)

Starbucks brought in RLM Finsbury to guide the firm through its reputation-damaging tax avoidance issues. (PRWeek, Wednesday 5 December)

OgilvyOne won the Grand Prix at the DMA Awards after its campaign for an industrial weighing scales manufacturer won gold in nine categories. (Campaign, Wednesday 5 December)

Absolut appointed Sid Lee to its global advertising business after a pitch, in a move that threatens TBWA's 30-plus-year relationship with the brand. (Campaign, Wednesday 5 December)

GolinHarris was awarded the gold medal in PRWeek's Global Agency Report 2012. (PRWeek, Wednesday 5 December)

Instagram, the photo sharing site that was recently acquired by Facebook, disabled a feature that improved the way its photos are displayed in Twitter users' streams. (Media Week, Thursday 6 December)

YouTube revealed the 10 ads most viewed by UK users in 2012, in a list topped by Honda UK’s "spark" ad by Wieden & Kennedy London. (Campaign, Thursday 6 December)

It emerged Carlsberg was talking to networks about a global advertising brief. (Campaign, Thursday 6 December)

Starbucks ran an open letter in newspapers from managing director Kris Engskov, which claims the company will pay "significant" tax in the next two years, regardless of profits. (Marketing, Friday 7 December)

Carolyn Everson, Facebook's vice president of global marketing solutions, is relocating to the UK for six months and instituted a restructure of its UK and pan-European sales operations. (Media Week, Friday 7 December)


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