Nike and adidas celebrate Manchester derby and Lionel Messi

Adidas: 'making history' campaign
Adidas: 'making history' campaign

Nike and adidas have both run advertising activity around two of the most-talked about footballing highlights of the weekend, the Manchester derby and Lionel Messi's new goal-scoring record.

Nike ran a social media campaign, created by AKQA, promoting its Nike+FuelBand. It challenged Manchester United and Manchester City fans to earn Nike Fuel points in the days leading to the derby match.

Those earning the most Nike Fuel points stood the change of winning tickets to the return derby match at Old Trafford later in the season. Nike also ran perimeter board advertising to support the Nike+FuelBand during Sunday’s match.

Rival adidas, meanwhile, also ran a campaign highlight Barcelona star Lionel Messi beating Gerd Muller ‘s long-standing goals record in a calendar year.

Germany and Bayer Munich start Muller netted 85 times in 1972. Messi trumped his goal tally at the weekend, after he scored twice in a match against Real Betis on Sunday.

The ad was created by TBWA and an in-house team. It carried the headline, "making history," and the strapline, "world record goals in a year".

The digitally-focused campaign ran across all adidas’ social media channels.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes