3 great ads I had nothing to do with: Stella Artois "good doctor"
Part of the long-running "reassuringly expensive" campaign that started in 1982, "good doctor" premiered on British TV and in cinemas 20 years later, on 15 February 2002.
The ad, produced by Lowe Lintas & Partners in London, is the seventh piece in the Jean de Florette-inspired campaign. The 100-second spot, involves a doctor treating victims of cholera and being shunned by the villagers until a priest demands that he be given a Stella Artois.
To achieve the ad’s characteristic weathered look, three copies of the film stock were graded separately to emphasize the grain of the film and the earthen tones of the subjects.
The ad picked up a Cannes Gold Lion and a D&AD Silver for cinematography that year and was nominated in several other D&AD categories.
The spot also picked up a Bronze at the IPA Effectiveness Awards in the same year, and has received several other accolades since.
To see more films in this series, visit Three Great Ads I Had Nothing To Do With
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- Creative Content Manager. Daniel Marks London £50-60k, London
- Senior Communications and Copywriting Executive Pitch Consultants £25000 - £28000 per annum + bonus and excellent benefits, Coventry
- Junior to Mid-Weight Creative Teams Daniel Marks London £30-60k, London