Guardian and Daily Mirror increase cover prices

Price rise: The Guardian and Daily Mirror announce cover price increases
Price rise: The Guardian and Daily Mirror announce cover price increases

The Guardian is upping its cover price by 20p to £1.40, while the Daily Mirror has increased its cover price by 5p to 50p.

The Guardian's new cover price takes effect in the UK from Saturday (12 January), making it the most expensive quality daily newspaper in the market.

This compares to The Times, priced at £1, The Daily Telegraph, priced at £1.20 and The Independent, £1.20. The Saturday edition of The Guardian will rise in price from £2.10 to £2.30.

In November, the Guardian reported a circulation of 203,592.

The Daily Mirror has upped its cover price by 5p to 50p, making it 10p more expensive than the 40p-priced  Sun in London.

The last time the Daily Mirror increased its cover price was in January 2009, when it upped its price from 40p to 45p.

A spokesman for Trinity Mirror, parent company of the Daily Mirror, said: "This is a fair price for a great newspaper."

In November, the Daily Mirror reported a circulation of 1,044,940.

The cover price rise at The Guardian comes as parent company Guardian News & Media (GNM) seeks to cut £7m from its editorial costs.

The Guardian management is currently in negotiations with staff over proposals to cut 100 editorial jobs. 

But the management is facing the possibility of strike action by its journalists, after an overwhelming majority of the 400 staff voted to call a ballot on industrial action, should the company go ahead with compulsory redundancies.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway