Dreams to sponsor Celebrity Big Brother

Celebrity Big Brother: presenters Brian Dowling and Emma Willis
Celebrity Big Brother: presenters Brian Dowling and Emma Willis

Channel 5 has signed up bed retailer Dreams to sponsor the new series of 'Celebrity Big Brother', which starts tomorrow (3 January).

The deal was brokered by Dreams’ media agency Starcom. Dreams sponsored 'Celebrity Big Brother’ in 2009 and 2010, when the show was screened by Channel 4, but this is the first time it has sponsored the show on Channel 5.

Contestants in this year’s show include ‘The X Factor’ contender Rylan Clarke, while according to media speculation, ‘Neighbours’ actor Ryan Moloney and jockey Frankie Dettori are also likely to feature.

Last year’s ‘Celebrity Big Brother’ was sponsored by broadband provider Plusnet and Denise Welch's victory in the final recorded a peak audience of 3.8 million viewers.

Nick Bampton, Channel 5 commercial sales director said: "Our ambition in 2013 is for Channel 5 to continue developing and innovating the most creative and commercial partnerships on TV.

"We are therefore delighted to kick off the year with news that Dreams will be sponsoring 'Celebrity Big Brother', the show which last January reached more young adults than any other programme on commercial TV."

Debbie Godfrey, media controller at Dreams, said: "We are delighted to be associated with a show of this scale – it is the perfect vehicle in enabling Dreams to dominate the media landscape and raise awareness of the brand, particularly during our critical sales period."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway